Assistant Manager/ Manager (Innovation by Design, SME), Market Development

Job no: 492326
Work type: Permanent
Location: Singapore
Categories: Market Development

About DesignSingapore Council Pte. Ltd. (Dsg)

DesignSingapore Council’s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. The Dsg is a subsidiary of the Singapore Economic Development Board. 

About Market Development

The Market Development team works with both Singapore companies and MNCs to facilitate the implementation of design for business strategy and organisation transformation, through establishing partnerships and connections.


As an Assistant Manager/ Manager in the Market Development team, you will be part of a team looking after the Innovation by Design portfolio. This role will give you broad exposure to innovation and business challenges faced by a wide spectrum of Small and Medium Enterprises (SMEs), and an inside look into how best-in-class design consultancies help their clients drive impact through design. You will be working closely with counterparts across the public service as well.

This role is about constantly creating fresh opportunities to promote the value and impact of good design and its innovation process. But do note that this is not a communication or marketing role.

A typical day for you might look like this:

  • Engaging SME business owners/ leaders in various industry sectors at all stages of growth to understand their business challenges,
  • Identifying and facilitating the required connections, tools and support across both private sectors and public services for them to drive business impact through design
  • Working closely with SME business ecosystem partners such as Trade Associations and Chambers (TACs), Business Networks and relevant Government Agencies to structure and implement programmes and initiatives to support SMEs in using design and growing their internal innovation capabilities.
  • Meeting leading local and global designers and design consultancies to learn about their capabilities, best practices and how they can be best placed to bring value to Singapore; whilst keeping your finger on the pulse of the industry.

You should be or like to:

  • A Business Development extraordinaire, always on the lookout of new ways to increase awareness of design for business strategy and organisation transformation.
  • Get a kick out of formulating strategies with organisations in private sector and public sector; to have them understand design and innovate around users and citizens.
  • Enjoy networking with people, and you are keen to develop local and international partnerships and work with them to amplify the design message through platforms like leadership roundtables and learning journeys.
  • Take ownership of your relationships with all stakeholders within Dsg and external partners in the public and private sectors.
  • Motivated and driven, and always on the lookout for opportunities to help create value for private and public sector organisations and seek out best-in-class practices.

Ideal attributes to be successful in this role:

  • Have a curious mind, with a keen interest to understand diverse business trends and needs
  • Ability to zoom-out and zoom-in: zoom out to understand the broader strategy and goals of an organisation or initiative, and zoom in to help address potential roadblocks and challenges in implementation
  • A great collaborator, with the ability to develop trusted working relationships with colleagues, stakeholders, and clients, and co-create solutions
  • Analytical and organised, able to navigate complex information and communicate ideas and proposals in a clear and persuasive manner
  • Resourceful and able to pull together various formal and informal connections and resources to move projects
  • A team player, supportive of colleagues when they need a hand to keep projects running smoothly


  • At least 1 to 3 years of experience in a business development, industry development or design management role; candidates with more experience will be considered for the senior role
  • Have a background preferably specialising in Business Management, Business Strategy or Design Innovation
  • Client-facing experience in a strategic design or creative agency, or public sector experience in industry engagement preferred
  • Familiarity with design innovation principles and process a plus
  • Familiarity with the workings of Singapore SMEs a plus


Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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