Summary

You will play an integral role in leading and shaping the marcomms strategy for Dsg, executing Dsg's overall marcomms efforts, with a focus on strengthening market positioning locally and internationally.

The role will strengthen Dsg’s storytelling and public-relations work while advancing Dsg and Singapore design’s international standing through strategic communications. It will also support integrated marketing communications activations that elevate Dsg’s and Singapore design’s role in shaping economies, systems, and everyday life.

About DesignSingapore Council

DesignSingapore Council’s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. The Dsg is a subsidiary of the Singapore Economic Development Board.

About the Brand, Marketing & Communications Division 

To develop Singapore into a thriving innovation-driven economy and loveable city by design, the Brand, Marketing & Communications (BMC) division raises the level of design appreciation on home ground by amplifying Dsg’s initiatives, publicising Singapore design and designers, and advocating the impact and value of design. The division also advances the Singapore Design Brand internationally, elevating Singapore’s reputation as a leading UNESCO Creative City of Design and a thought leader for Global-Asian design excellence. 

Key Responsibilities

Strategic Communications & Marketing

• Lead PR management, media relations and narrative development to keep DesignSingapore Council (Dsg) top of mind in local and international media. 
• Building Dsg’s and Singapore design’s global relevance through international engagement, reputation and reach.
• Drive integrated marketing activations (paid, owned, earned) that amplify key programmes and festivals. 
• Oversee always-on communications, including content strategy, community engagement, and audience development, to build sustained relevance and trust.
• Oversee and track metrics, insights and other performance data to refine strategies, strengthen impact, and inform future planning.
• Serve as project lead on priority initiatives, coordinating cross-functional teams toward OKRs, and working with divisions to translate initiatives into clear and accessible marketing communications tactics.

PR Management & Media Relations 

• Draft & distribute media materials (releases, advisories, factsheets, speeches). 
• Cultivate a press network across local and international media.
• Working closely with agencies for communication strategies and management of media reporting and insights.

International Relations & Strategic Communications

• Support Dsg’s international relations work to strengthen Singapore’s visibility and reputation as a leading UNESCO Creative City of Design.
• Handle international speaking opportunities and overseas platforms for Dsg leadership and priority spokespeople, including message prep, run-of-show, briefings, and post-event follow-ups to convert visibility to advance Singapore design’s standing.
• Manage inbound and outbound international engagements, including planning and hosting foreign delegations and embassy / mission representatives during key moments, ensuring the experience is well-curated, on-message, and outcomes-driven.
• Maintain and grow relationships with international design organisations and networks (for example within the UNESCO Creative Cities Network and other design bodies), supporting communications, participation, and collaboration opportunities.
• Track and report IR-related outcomes (engagements, relationships progressed, and visibility impact) and work with internal teams to translate partnerships into communications stories, content, and future opportunities.

Marketing & Content

• Execute content marketing plans, ad buys and content syndication across social, SEM, display & OOH. 
• Co-own Dsg's always-on channels, maintaining engagement and hygiene. 

 Supporting Overall Marcomms 

• Manage specific projects, coordinate cross-functional meetings, and drive achievement of Dsg’s targets. 
• On rostered basis, handle community management, responding to inquiries on email and social media.
• Convene BMC resources; track OKRs & dashboards. 
• Prepare procurement documentation for purchase of required services, such as appointment of creative and agencies. 

Requirements 

• 3-5 years (for Manager) and 5–8 years (for Senior Manager) in integrated communications and marketing, with a successful track record in media relations, PR campaigns and multi-channel marketing within the public sector, cultural or creative industries. Demonstrated ability to manage agencies and deliver KPIs for both earned and paid media. 
• Bachelor’s degree in Communications, Marketing, or related field. Professional certifications in Digital Marketing (Google Ads, Meta Blueprint, etc.) are advantageous. 

Skills & Competencies

• Strong communicator with excellent writing, editing and media-pitching skills. 
• Solid grasp of performance-marketing metrics and tools. 
• Well-developed stakeholder and project-management capabilities. 
• Comfortable operating in a matrixed, fast-paced environment.
• Results-oriented self-starter; diplomatic collaborator; able to juggle multiple deadlines with attention to detail.

In addition, we are looking for someone who: 

• Is energised by the opportunity to develop and execute comprehensive marcomms strategies to strengthen Dsg’s positioning in both local and international markets. 
• Enjoys balancing strategy with execution, and are motivated by building credibility, visibility, and long-term impact. Working across PR, marketing, and partnerships, you will help tell the story of design’s value to industry, society, and everyday life.
• Brings curiosity, initiative, and sound judgement, taking pride in crafting communications that are thoughtful, relevant, and effective.  
• Takes ownership and collaborate well with internal teams and external stakeholders, including media partners, to ensure consistent and effective brand messaging.

Only shortlisted candidates will be notified.